Internet Gods and Goddesses

Posts Tagged ‘link’

It is no secret that links play a valuable part in assisting the boost of a web sites ranking in search engines, such as Google, Bing, and Yahoo. Whether incoming, external/outgoing or internal, all links help you in some type of way. Read over the list below to understand links.

A link strategy that places a web site as an authority in a web community or neighborhood can be a powerful way to catch the attention of the search engines.
Links from web pages with a low PageRank can harm your own web site. Be cautious of these sites or you will be punished as well.
Typically all incoming links to a web site hold some kind of significance.
Links that your web site content has more in common work best for your ranking.
The best kinds of links are the ones that include appropriate keywords. These words tell search engines what the referenced web site is about.
Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this isn’t always the case.)
Try to monitor your links for proficient linking.
When your content changes, be sure to modify links on your web site.
It is recommended to create a link strategy and a link structure to better increase traffic flow to your web site.
Hire a professional search engine optimization company if you are unsure about links.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

When deciding to build a new website for your small business or company, there are many aspects that should be covered before its official launch to the World Wide Web. A well thought out and organized site can bring more business while a poorly crafted one has the potential to drive clients away.

CODANK Charlotte Web Design Company is here to provide small businesses and entrepreneurs with a few tips and suggestions that will help with the construction of a website. Please refer back to our first set of tips here.

CODANK Charlotte Web Design and Internet Marketing Company Tips for Web Design

Include a link back to the home page (on each page)
Just in case a visitor gets lost, he or she will more than likely want to start all the way over. Make it easy for them to do so by including a way to get back to the home page. It is best to include the text “home” because many people are not aware that clicking on a logo does the same thing.

Utilize white space
Do not clutter up your website by using too many images, backgrounds and colorful fonts. The best way to do this is by applying the ‘Keep It Simple’ principle. Minimize the use of graphics and actual use a lot more white space.

Place valuable information on each page
Style does not always matter when constructing a website. The purpose of all sites should be to provide visitors with something that is useful or interesting. A web designer should focus on this before moving on to anything else.

Place links in blue or underlined
A great way to help links stand out is to make them blue or underlined. Many websites choose to use both blue and underlined for their links.

Links in menus do not need to be blue nor underlined.

Include a ‘Last Modified’ date
If you frequently update your site, you should always include a last modified date at the top or bottom of the page. Doing so will let visitors know how current the information may be.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com